{"id":29129,"date":"2025-08-22T10:13:18","date_gmt":"2025-08-22T09:13:18","guid":{"rendered":"https:\/\/www.versioninternationale.com\/?p=29129"},"modified":"2026-08-21T07:52:39","modified_gmt":"2026-08-21T06:52:39","slug":"localisation-calculation-saas","status":"publish","type":"post","link":"https:\/\/www.versioninternationale.com\/en\/blog\/localisation-calculation-saas\/","title":{"rendered":"How to calculate localisation ROI for SaaS growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29129\" class=\"elementor elementor-29129 elementor-29099\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8885f1 e-flex e-con-boxed e-con e-parent\" data-id=\"d8885f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b0ab8 elementor-widget elementor-widget-text-editor\" data-id=\"60b0ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"border rounded-lg bg-card\" data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:173:4\" data-component-name=\"div\"><div class=\"border-t px-3 py-3 space-y-3\" data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:230:8\" data-component-name=\"div\"><div data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:247:10\" data-component-name=\"div\"><div class=\"text-sm bg-primary\/5 border border-primary\/20 p-2.5 rounded break-words max-h-48 overflow-auto whitespace-pre-wrap font-mono text-xs\" data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:257:14\" data-component-name=\"div\">To calculate localisation ROI for SaaS growth, measure total localisation costs against incremental revenue generated from new markets. Key steps include estimating translation, review, and adaptation costs, then projecting market-specific revenue uplift. From there, model payback periods, net present value, and break-even scenarios. Treating localisation as a strategic investment rather than a cost centre allows SaaS companies to forecast returns accurately and optimise post-launch performance for maximum lifetime value.<\/div><div data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:257:14\" data-component-name=\"div\">\u00a0<\/div><div data-replit-metadata=\"artifacts\/publisher\/src\/pages\/quick-wins.tsx:257:14\" data-component-name=\"div\">SaaS companies live or die on their ability to scale revenue.<\/div><\/div><\/div><\/div><p>When domestic growth stalls, the next frontier (and investor expectation) is global expansion. Treating localisation as a strategic investment, rather than a vague cost centre lets you calculate ROI, avoid budget black holes, and unlock sustained SaaS growth.<\/p><p><strong>In this article, you will learn about:<\/strong><\/p><ul><li><strong>What localisation is<\/strong><\/li><li><strong>How to calculate localisation costs and incremental revenue reliably<\/strong><\/li><li><strong>Model payback periods, NPV, and break-even scenarios<\/strong><\/li><li><strong>How to optimise post-launch performance for maximum lifetime value<\/strong><\/li><\/ul><p>First, let\u2019s examine why localisation is a proven catalyst for SaaS growth.<\/p><h2>What is localisation ROI and why should SaaS companies care?<\/h2><p>Understanding the localisation ROI is key to making the case for setting aside a budget and aligning translation efforts with overall business growth. Below is a streamlined approach focused on revenue-related KPIs and the full spectrum of cost inputs.<\/p><h3>Set clear goals and identify the right KPIs<\/h3><p>Localisation initiatives must start with a clear goal. Depending on whether the priority is revenue, engagement, retention, or cost control, different KPIs will signal success.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-29115 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Definir-des-objectifs-clairs-et-identifier-les-bons-KPI.png\" alt=\"Set clear goals\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Definir-des-objectifs-clairs-et-identifier-les-bons-KPI.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Definir-des-objectifs-clairs-et-identifier-les-bons-KPI-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Definir-des-objectifs-clairs-et-identifier-les-bons-KPI-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>Tracking the right KPIs ensures you tie localisation efforts to business outcomes.<\/p><table><tbody><tr><td><strong>KPI category<\/strong><\/td><td><strong>Key metrics<\/strong><\/td><td><strong>What it measures<\/strong><\/td><\/tr><tr><td>Revenue KPIs<\/td><td><ul><li>Revenue by region<\/li><li>Average Revenue Per User (ARPU) in localised markets<\/li><li>Incremental sales post-localisation<\/li><\/ul><\/td><td>Financial performance in localised markets<\/td><\/tr><tr><td>SEO KPIs<\/td><td><ul><li>Local keyword ranking,<\/li><li>Organic traffic by language<\/li><li>Branded search volume by locale<\/li><\/ul><\/td><td>Discoverability and organic acquisition<\/td><\/tr><tr><td>Engagement KPIs<\/td><td><ul><li>Conversion rate uplift on localised pages<\/li><li>Click-through rate (CTR) per locale<\/li><li>Retention rate by language<\/li><\/ul><\/td><td>Product-market fit and customer loyalty<\/td><\/tr><tr><td>Operational KPIs<\/td><td><ul><li>Cost per word<\/li><li>First-time quality (FTQ)<\/li><li>Translation error rate<\/li><li>Time to market (TAT)<\/li><\/ul><\/td><td>Efficiency and translation quality<\/td><\/tr><\/tbody><\/table><p>Always compare localised vs. non-localised experiences. A\/B testing or historical data can help isolate the impact of localisation.<\/p><h2>Understand the true cost of localisation<\/h2><p>Accurate ROI requires a full accounting of both direct and indirect expenses tied to localisation.<\/p><h3><strong>Common localisation cost inputs<\/strong><\/h3><table><tbody><tr><td><strong>Cost Type<\/strong><\/td><td><strong>Examples<\/strong><\/td><\/tr><tr><td>Translation<\/td><td>Per-word translation, LQA, post-edited machine translation<\/td><\/tr><tr><td>Tech Stack<\/td><td>TMS tools, CAT tools, API connectors<\/td><\/tr><tr><td>Human Resources<\/td><td>Project managers, i18n engineers, QA testers<\/td><\/tr><tr><td>Visual &amp; UX Adaptation<\/td><td>Localising images, videos, screenshots<\/td><\/tr><tr><td>Training &amp; Onboarding<\/td><td>Vendor or freelancer ramp-up time<\/td><\/tr><tr><td>Ongoing Maintenance<\/td><td>Content updates, UX tweaks, new feature localisation<\/td><\/tr><\/tbody><\/table><p><strong>Total Cost = Initial investment + recurring updates + team\/tool upkeep<\/strong><\/p><h2>Quantify the business impact<\/h2><p><img decoding=\"async\" class=\"alignnone wp-image-29119 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Quantifier-limpact-business.png\" alt=\"Quantify the business impact\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Quantifier-limpact-business.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Quantifier-limpact-business-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Quantifier-limpact-business-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>The value of localisation is best measured through incremental performance in key markets. KPIs should highlight revenue gains, user behaviour improvements, and cost efficiencies.<\/p><p><strong>Revenue KPI breakdown<\/strong><\/p><table><tbody><tr><td><strong>KPI type<\/strong><\/td><td><strong>What to track<\/strong><\/td><td><strong>How to measure<\/strong><\/td><\/tr><tr><td>ARR by Region<\/td><td>Post-localisation revenue uplift<\/td><td>Compare pre- and post-launch in each market<\/td><\/tr><tr><td>ARPU<\/td><td>Per-user revenue by locale<\/td><td>Segment revenue analytics by language\/region<\/td><\/tr><tr><td>Conversion Rates<\/td><td>Funnel or landing page effectiveness<\/td><td>A\/B test or compare with original versions<\/td><\/tr><tr><td>Churn Rate<\/td><td>Drop-off rates by market<\/td><td>Use locale-based product analytics<\/td><\/tr><\/tbody><\/table><h2>Apply the ROI formula<\/h2><p><img decoding=\"async\" class=\"alignnone wp-image-29109 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Appliquer-la-formule-du-ROI.png\" alt=\"Apply the ROI formula\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Appliquer-la-formule-du-ROI.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Appliquer-la-formule-du-ROI-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Appliquer-la-formule-du-ROI-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>Once value and cost are known, ROI can be calculated with:<\/p><p><strong>Localisation ROI (%) = (Value generated \u2013 Cost of localisation) \/ Cost of localisation<\/strong><\/p><p>According to the <a href=\"https:\/\/localizejs.com\/articles\/convince-stakeholders-localization-roi-data\" target=\"_blank\" rel=\"noopener\">Localization Industry Standards Association (LISA)<\/a>, a $2.5 billion investment in software localisation produced $50 billion in global sales\u2014an estimated ROI of 1,900%.<\/p><p>Qualitative benefits\u2014such as improved brand perception, lower CAC, and increased user trust\u2014should also be acknowledged, even if they aren\u2019t immediately measurable.<\/p><h2>Final recommendations for calculations<\/h2><ul><li>Start with a pilot project and track performance carefully<\/li><li>Tie KPIs directly to business metrics like ARR, CAC, and NPS<\/li><li>Report ROI quarterly to internal stakeholders<\/li><\/ul><h2>SaaS use cases that prove the value of localisation<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29111 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Cas-dusage-SaaS-prouvant-la-valeur.png\" alt=\"SaaS use cases\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Cas-dusage-SaaS-prouvant-la-valeur.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Cas-dusage-SaaS-prouvant-la-valeur-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Cas-dusage-SaaS-prouvant-la-valeur-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>Several SaaS companies have demonstrated strong localisation ROI through focused efforts.<\/p><h3><strong>HubSpot: Targeted content, scalable return<\/strong><\/h3><p>A single localised blog post for the Spanish-speaking market brought in approximately <a href=\"https:\/\/lokalise.com\/blog\/localization-roi\/\" target=\"_blank\" rel=\"noopener\">$144,000 in annual recurring revenue <\/a>from an investment of $1,500.<\/p><h3><strong>Spotify: Localised pricing for higher retention<\/strong><\/h3><p>Through A\/B testing of pricing strategies by region, localised subscription offers by region (local payment methods, pricing, and culturally relevant content) \u2192 Spotify<a href=\"https:\/\/www.weglot.com\/blog\/spotify-localization\" target=\"_blank\" rel=\"noopener\"> increased both user retention and revenue<\/a> \u2192 <strong>+28% retention<\/strong>, <strong>+12% revenue<\/strong>.<\/p><h3><strong>Netflix: Language-first entertainment<\/strong><\/h3><p>Subtitles and dubbing in 30+ languages \u2192 global market dominance, with 33% sign-up boost from localised landing pages.<\/p><h3><strong>Airbnb: Adapting UI for regional markets<\/strong><\/h3><p>Localised adjustments to filters, layouts, and navigation increased Airbnb\u2019s conversion rates in global markets. Airbnb&#8217;s Chinese market localisation resulted in a 700% <a href=\"https:\/\/www.unitedlanguagegroup.com\/blog\/airbnb-localization-strategy\" target=\"_blank\" rel=\"noopener\">increase in Chinese customers<\/a> within a year.<\/p><h3><strong>Slack: Interface localisation fuels European growth<\/strong><\/h3><p>Slack\u2019s<a href=\"https:\/\/www.guildhawk.com\/blog\/top-challenges-brands-face-in-localization\" target=\"_blank\" rel=\"noopener\"> investment in multilingual UI<\/a> and onboarding flows accelerated adoption in France, Germany, and Spain. This aligned the product with user expectations and increased first-week engagement.<\/p><h2>The high cost of ignoring localisation<\/h2><p>For SaaS companies expanding internationally, neglecting localisation carries measurable risks.<\/p><p><a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/ROI-for-localization-translation\" target=\"_blank\" rel=\"noopener\">CSA Research<\/a> shows nearly <strong>75% of users prefer to purchase products in their native language<\/strong>, and <strong>40% won\u2019t buy at all if information isn\u2019t localised<\/strong>. When your product, documentation, or support content remains English-only, you\u2019re likely to see:<\/p><ul><li>Higher bounce rate on poorly localized pages<\/li><li>Lower conversion and trial-to-paid activation in non-English markets<\/li><li>Increased churn from poor product engagement and onboarding friction<\/li><\/ul><p>And the operational strain is just as severe. Without localised customer support:<\/p><ul><li>There are increased requests for assistance as users struggle to self-serve<\/li><li><strong>Resolution times are slower<\/strong>, raising support overheads<\/li><li><strong>Customer satisfaction (CSAT)<\/strong> and retention decline in key growth regions<\/li><\/ul><h2><strong>Where the impact matters<\/strong><\/h2><table><tbody><tr><td><strong>Area of impact<\/strong><\/td><td><strong>Business impact<\/strong><\/td><\/tr><tr><td>Product Experience<\/td><td>Poor UX and lower activation in new regions<\/td><\/tr><tr><td>Customer Support<\/td><td>More tickets and lower CSAT due to language mismatches<\/td><\/tr><tr><td>Revenue Conversion<\/td><td>Abandoned carts and underperforming regional funnels<\/td><\/tr><tr><td>Operational Efficiency<\/td><td>Higher support costs due to inefficiency and escalations<\/td><\/tr><\/tbody><\/table><p>Companies that lack localised support resources may experience higher costs and less ROI.<\/p><h2>Common mistakes SaaS companies make when measuring localisation ROI<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29117 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Erreurs-frequentes-dans-la-mesure-du-ROI.png\" alt=\"Common mistakes\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Erreurs-frequentes-dans-la-mesure-du-ROI.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Erreurs-frequentes-dans-la-mesure-du-ROI-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Erreurs-frequentes-dans-la-mesure-du-ROI-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>Localisation can fail to deliver ROI\u2014not due to the strategy, but due to errors in its execution.<\/p><h3>1. Tracking effort over outcome<\/h3><p>Metrics like \u201cwords translated\u201d provide no insight into value. Focus on business impact.<\/p><h3>2. Attribution gaps<\/h3><p>Launching localised content alongside other campaigns? Track KPIs separately or with attribution modelling.<\/p><h3>3. Inconsistent quality<\/h3><p>Outdated or inconsistent translations erode trust. Maintain clean translation memory and clear brand voice.<\/p><h3>4. Overusing AI translation<\/h3><p>AI is valuable but requires editing. Customer-facing content without human QA is risky.<\/p><h3>5. Misaligned KPIs<\/h3><p>Track only the KPIs that tie in directly with your strategic goals &#8211; revenue, retention, or operational efficiency.<\/p><p>Source:<a href=\"https:\/\/centus.com\/blog\/localization-roi\" target=\"_blank\" rel=\"noopener\"> Centus, How to measure localization ROI<\/a><\/p><h2>From cost centre to revenue driver: changing the mindset<\/h2><p>Localisation is frequently viewed as a cost &#8211; because its benefits touch multiple departments and aren&#8217;t always immediately visible. But when paired with outcome-based KPIs and tied to core business goals, it becomes a scalable growth strategy.<\/p><p>For SaaS companies, localisation leads to:<\/p><ul><li>Shorter sales cycles in new markets<\/li><li>Better product engagement<\/li><li>Lower CAC and improved CLTV<\/li><li>Higher customer satisfaction<\/li><\/ul><p>Companies that are global leaders treat localisation as an opportunity for growth, not a language task.<\/p><h2>How the right localisation partner supports SaaS growth<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29113 size-full\" src=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Comment-un-bon-partenaire-de-localisation-soutient-la-croissance-SaaS.png\" alt=\"localisation partner\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Comment-un-bon-partenaire-de-localisation-soutient-la-croissance-SaaS.png 800w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Comment-un-bon-partenaire-de-localisation-soutient-la-croissance-SaaS-300x169.png 300w, https:\/\/www.versioninternationale.com\/wp-content\/uploads\/2025\/08\/Comment-un-bon-partenaire-de-localisation-soutient-la-croissance-SaaS-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>While managing<a href=\"https:\/\/en.versioninternationale.com\/high-quality-translations-to-improve-your-roi\/\"> localisation in-house may seem efficient<\/a>, internal teams often face bandwidth constraints and may miss critical market nuances. That\u2019s where a professional localisation partner can make a real difference.<\/p><p><strong>What a specialized localisation agency offers<\/strong><\/p><ul><li><strong>Strategic expertise<\/strong>: Guidance on language choices and market entry priorities<\/li><li><strong>Built-in SEO alignment<\/strong>: Localised keywords and optimised metadata from the outset<\/li><li><strong>User experience assurance<\/strong>: Ensures tone, layout, and brand voice resonate across cultures<\/li><li><strong>Speed and scalability<\/strong>: Seamless integration with CI\/CD pipelines and multilingual launches<\/li><li><strong>Measurable results:<\/strong> Transparent insights into cost efficiency, performance and quality<\/li><\/ul><p>The right partner doesn\u2019t just excel in getting the job done, they help you navigate and scale international expansion with confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2fb3be e-con-full e-flex e-con e-child\" data-id=\"e2fb3be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a38efe elementor-widget elementor-widget-heading\" data-id=\"8a38efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to localise with a partner trusted by global tech leaders?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212a0e9 elementor-widget elementor-widget-text-editor\" data-id=\"212a0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To calculate localisation ROI for SaaS growth, companies must measure incremental revenue generated from new markets against total localisation costs, then model payback periods, net present value, and break-even scenarios. Localisation should be treated as a strategic investment rather than a cost centre. Key inputs include translation and adaptation costs, time-to-market estimates, and projected revenue per locale. This framework helps SaaS businesses justify global expansion budgets and optimise lifetime value post-launch.<\/p>\n<p>To calculate localisation ROI for SaaS growth, measure total localisation costs against incremental revenue generated in each target market. Key steps include estimating translation, legal, and marketing adaptation expenses, then projecting new market revenue. From there, model payback periods, net present value, and break-even scenarios to treat localisation as a strategic investment rather than an undefined cost, enabling data-driven decisions that support sustained global SaaS expansion.<\/p>\n<p>To calculate localisation ROI for SaaS growth, companies must measure incremental revenue generated in new markets against total localisation costs, then model payback periods, net present value, and break-even scenarios. Localisation should be treated as a strategic investment rather than a vague cost centre. Key steps include identifying all direct and indirect costs, forecasting market-specific revenue uplift, and optimising post-launch performance to maximise customer lifetime value across international markets.<\/p>\n<p>Localisation ROI measures the incremental revenue generated from entering new international markets against the total cost of adapting your SaaS product and content for those markets \u2014 helping you determine whether global expansion is financially justified and how quickly your investment will pay back.<\/p>\n<p>For nearly a decade, some of the world\u2019s most influential SaaS and platform companies have trusted Version Internationale to deliver high-impact localisation strategies tailored to complex, multilingual markets. We specialise in helping scale-ups and enterprise teams turn language operations into strategic growth levers &#8211; quickly, reliably, and with full ROI visibility.<\/p><p>If you&#8217;re expanding internationally, we\u2019d be glad to walk you through the approaches that leading companies rely on, and how we\u2019ve helped shape them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94be08 elementor-align-justify elementor-widget-mobile__width-inherit elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"e94be08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/www.versioninternationale.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let\u2019s talk about your next market<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7418f85 elementor-widget elementor-widget-text-editor\" data-id=\"7418f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Frequently asked questions<\/h2><h3>What\u2019s the difference between translation and localisation?<\/h3><p><strong><br \/><\/strong>Translation is about converting language. Localisation is about adapting the entire customer experience, including visuals, design, pricing, and cultural nuance, to the target market.<\/p><h3>What\u2019s a good starting point for SaaS localisation?<\/h3><p>Begin with a high-potential market and localise only essential assets: product UI, landing pages, onboarding, and help documentation. Measure performance before scaling.<\/p><h3>How long before we see ROI from localisation?<\/h3><p>It depends on the scope. Pilot projects often show ROI within 3\u20136 months if KPIs are properly tracked.<\/p><h3>Do we need a dedicated localisation team?<\/h3><p>Not initially. A lean internal lead working with an expert LSP (language service provider) and TMS platform is often sufficient.<\/p><h3>What\u2019s the role of a TMS?<\/h3><p>A translation management system automates translation workflows, centralises memories and glossaries, and reduces overheads through project tracking and collaborative working tools.<\/p><p><strong>Gingout is a tool developed by our parent company: our proprietary TMS solution designed by Translators, for Translators<\/strong>.<\/p><p>It\u2019s a comprehensive solution built to meet the exact needs of translation and localisation companies.<\/p><ul><li>Centralised dashboard tailored for teams of any size.<\/li><li>Site licensing. No per-seat licences (avoid overpaying for software; pay a flat price regardless of team size)<\/li><li>Multi-company support (manage multiple clients or organisations seamlessly within a single system)<\/li><\/ul><p><strong>Tired of managing complex translation projects manually or with prohibitively costly solutions?<\/strong> Let Gingout&#8217;s intelligent TMS handle the heavy lifting while you focus on strategy.<\/p><p>Click here to find out more about the <a href=\"https:\/\/www.stoquart.com\/translation-management-system\/\" target=\"_blank\" rel=\"noopener\">tool<\/a>.<\/p><p>Click here to <a href=\"https:\/\/www.stoquart.com\/gingout-quote\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a>.<\/p><h2>For more information: essential resources on localisation ROI<\/h2><p>If you&#8217;re building a business case for localisation, these are the sources we recommend:<\/p><ul><li><a href=\"https:\/\/centus.com\/blog\/localization-roi\" target=\"_blank\" rel=\"noopener\">Centus, How to measure and maximize localization ROI<\/a><\/li><li><a href=\"https:\/\/alphacrc.com\/insight\/measuring-the-roi-of-localization-in-2025\/\" target=\"_blank\" rel=\"noopener\">Alpha CRC, Measuring the ROI of Localization in 2025<\/a><u>.<\/u><\/li><li><a href=\"https:\/\/insights.csa-research.com\/reportaction\/305013740\/Marketing?_gl=1%2Atp699q%2A_ga%2AMjAxMzU2MzM3MS4xNzUyNzU0NDc2%2A_ga_LL76TPHNBP%2AczE3NTI3NTQ0NzUkbzEkZzEkdDE3NTI3NTQ5MDIkajE2JGwwJGgw\" target=\"_blank\" rel=\"noopener\">CSA Research, A Practical Guide to Building the ROI Case for Localization<\/a><\/li><li><a href=\"https:\/\/slator.com\/how-localization-automation-can-get-companies-a-345-percent-roi\/\" target=\"_blank\" rel=\"noopener\">Slator, How localization automation yields 345% ROI<\/a><\/li><li><a href=\"https:\/\/localizejs.com\/articles\/convince-stakeholders-localization-roi-data\" target=\"_blank\" rel=\"noopener\">Localize, Convince your stakeholders with ROI data<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how SaaS leaders quantify localisation ROI to justify global expansion and improve retention.<\/p>\n","protected":false},"author":6,"featured_media":29107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-29129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-et-logiciels"],"_links":{"self":[{"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/posts\/29129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/comments?post=29129"}],"version-history":[{"count":55,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/posts\/29129\/revisions"}],"predecessor-version":[{"id":30657,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/posts\/29129\/revisions\/30657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/media\/29107"}],"wp:attachment":[{"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/media?parent=29129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/categories?post=29129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.versioninternationale.com\/en\/wp-json\/wp\/v2\/tags?post=29129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}