Multilingual SEO:
an invaluable visibility
strategy
Our SEO services
- Keyword research and translation
- Content optimisation
- Lexical analysis
- Competitive analysis
Keyword research and translation for each market
Researching and translating keywords is at the heart of an effective multilingual SEO strategy. At Version internationale, we identify the most relevant keywords for your target markets by analysing their search frequency and their intent (informational, transactional or for browsing purposes). This work involves more than direct translations – we localise the terms to reflect the specific search habits of each country or region. For example, a keyword in French may have several equivalents in Spanish or German, depending on the context and cultural preferences. We use advanced SEO analysis tools (such as Google Keyword Planner, Ahrefs and SEMrush) to guarantee accurate and actionable results. By working with native speaker linguists and SEO experts, we ensure that your strategy attracts qualified traffic and improves the visibility of your website in the target languages.
Content optimisation/technical optimisation
The technical optimisation of your content is a crucial step in improving the ranking of your website in local search results. We adapt important tags such as title, H1, H2 and alt (for images) to include localised keywords while remaining natural and engaging. Meta descriptions are drafted with care to encourage internet users to click on your link, all while integrating strategic keywords. We also analyse URLs to ensure they are short, self-explanatory and adapted to the SEO standards of the target markets. A URL in English may be reworked to include localised terms in a target language. Lastly, we ensure that your content is well structured, with a logical hierarchy of headings and subheadings, thereby improving the user experience and search engine indexing. This technical optimisation coupled with the use of keywords in the body of your content guarantees better visibility thanks to qualified traffic.
Lexical analysis for maximum engagement with your audience
Lexical analysis is a key step to guarantee that your content is naturally adapted to the linguistic and cultural expectations of your users. For example, a product may be referred to by different terms in French spoken in France and French spoken in Canada, and these nuances directly influence search results. Our linguists analyse variations in vocabulary, synonyms and regional expressions used by your target audiences. We go beyond simple keywords: we study related terms, co-occurrences and semantic clusters to strategically enhance your content. This analysis also helps to select the most appropriate tone and writing style for each market, therefore strengthening the relevance and appeal of your texts. Thanks to this approach, your content is not only optimised for search engines, but it also speaks directly to your local audiences, leading to improved conversion rates.
Competitive analysis using local SEO data
Understanding your competitors is essential if you want to position yourself effectively in international markets. We conduct an in-depth analysis of SEO data of your main competitors in the target countries. This includes identifying the keywords they use, their highest-ranked content, their backlinks and their internal link building strategies. By studying their strengths, we can define the opportunities available to set yourselves apart. For example, if a competitor ignores long tail keywords or specific niches, we incorporate them into your strategy to capture those audiences. We also examine their local search engine performance to adapt your strategy to the leading platforms in each country. This competitive analysis offers you a strategic advantage, enabling you to target your SEO efforts in a precise and efficient manner, while reducing the risks posed by local competition. This gives you a better overview of the local market opportunities but also the pitfalls to avoid.
Do you have an international SEO project? Please don't hesitate to get in touch to find out more!
Our areas of expertise
IT and New Technology
Collaborative projects to localise your IT solutions
Marketing and Communication
A nuanced exercise with strategic implications
Health
The need for flawless quality assurance
Science and Technical
Proficiency in specific terminology
Education and Training
Translation of e-learning modules and training content
Energy and Environment
Supporting changes in the sector on a global scale
Industry
A multilingual strategy for your partners and clients
Institutions and NGOs
Translation at the service of helping people
Law and Finance
Accuracy is key to mutual understanding