International marketing:
strengthen or develop
your presence throughout the world
Our marketing services
- Marketing strategy
- Branding
- Transcreation
- Cultural validation
A comprehensive marketing strategy to increase your international presence.
At Version internationale, we are on hand to support you with the creation and implementation of your international marketing strategy, so you can be as relevant and impactful as possible in your foreign markets. Each country, each culture, each audience has its own expectations and behaviours. That’s why simply replicating your local campaigns isn’t enough – you need to adapt them with finesse so that they resonate authentically with your target audiences.
Our approach is based on an in-depth analysis of the target markets – we study consumer behaviour, local trends, preferred communication channels, as well as your direct competitors. Using this data, we draw up a tailor-made strategy that includes the localisation of your advertising campaigns, creation of adapted marketing content (texts, visuals and videos) and the choice of relevant communication channels to achieve your aims.
We also ensure that your messages are optimised, taking into account cultural and linguistic sensitivities, to avoid any blunders that may impact your brand image. Whether for digital campaigns, print media, social media or events, our expertise in international marketing will enable you to captivate and engage with your local audiences.
Whether you’re looking to launch a new product, strengthen your presence in an existing market or expand to new regions, we are on hand to help transform your global ambitions into local success.
Thinking about your branding to adapt it to local audiences
International branding is a strategic service to help you adapt and expand your brand to foreign markets. At Version internationale, we know that each market has its own cultural specificities, expectations and preferences. We reinvent your brand identity to ensure it resonates authentically with your local audiences, while preserving its overall spirit.
Our approach to international branding starts with an in-depth analysis of the cultural, linguistic and competitive aspects of your target market. Our international communication experts then work on adapting your brand elements: name, slogan, tone, visual identity and key messages. We also assess the cultural relevance of the brand in each target region.
A stronger connection with your local clients, better brand recognition on a global scale, consistent multi-market communication, reduced risk of costly cultural blunders – the benefits of well-thought-out international branding are significant. Our expertise enables you to avoid the classic pitfalls of international expansion and to boost your development in foreign markets. Whether you are an SME looking to expand, or a multinational company looking to strengthen your global presence, our international branding service is on hand to help you build a strong and culturally relevant brand.
Transcreation - going one step further than translation
Transcreation (or creative translation) is, to some extent, a more advanced version of marketing translation. It may be required when the level of creativity to adapt your content goes beyond that of a ‘classic’ translation and needs the expertise of a linguist who is both a translator and a copywriter.
Imagine this scenario: you have carefully designed clever and off-beat marketing media, skilfully using puns, references or subtle variations on your brand name. The problem: how can you translate these ‘untranslatable’ elements? And how can you ensure that the translation won’t water down your taglines and slogans? This is where the Transcreator comes in.
Instead of just translating your content word for word, the Transcreator adapts them in a creative manner to preserve the spirit, key ideas and impact, while using expressions, puns and references that will resonate with the target audience, all in line with your brand identity and positioning. With transcreation, your marketing campaigns retain their persuasive force, regardless of the target market.
Cultural validation to avoid any harmful faux pas
We help ensure that your marketing campaigns and content are perfectly adapted to the cultural specificities of your target markets. Poorly adapted communication may result in misunderstandings or a rejection of your brand. This is why we offer a cultural validation service to anticipate these risks and optimise the impact of your actions.
Our team of native speaker experts, who specialise in marketing, analyse your projects from every angle: choice of words, visuals, colours, symbols, cultural references and tone. We identify any blunders, negative connotations or cultural differences that may undermine the perception of your message in the target country. A slogan, an image and even a colour that works perfectly well in a western market may, for example, be perceived differently in Asia or the Middle East.
Cultural validation is not just limited to detecting errors, we also provide concrete recommendations to adjust your campaigns while preserving the spirit of your original intention. This approach results in authentic content that respects local sensitivities, while resonating with your target audience.
Whether you are preparing an advertising campaign, a product launch or social media content, our cultural validation service ensures you avoid any faux pas, with efficient and well-received communication in each market.
Are you looking to expand abroad?
Does your branding strategy need adapting?
Please don't hesitate to get in touch to find out more!
Our areas of expertise
IT and New Technology
Collaborative projects to localise your IT solutions
Marketing and Communication
A nuanced exercise with strategic implications
Health
The need for flawless quality assurance
Science and Technical
Proficiency in specific terminology
Education and Training
Translation of e-learning modules and training content
Energy and Environment
Supporting changes in the sector on a global scale
Industry
A multilingual strategy for your partners and clients
Institutions and NGOs
Translation at the service of helping people
Law and Finance
Accuracy is key to mutual understanding